Motion Wagram
ContactChandler Fry Roman
roman@motionwgram.com +33 6 14 49 05 88
Description
Motion Wagram est un studio de conseil, conception innovante et production en communication audiovisuelle et marketing technologique.
Son expertise couvre les évènements live digitalisés, les environnements virtuels et les expériences phygitales interactives.
Cas d'usage
Fifa 2019 women’s worldcup :
D-100 poster reveal
- Client : fifa
- Agency : r&d prod
- Ball laser tracking : motion wagram
- Images : bullit studio
- Game design : nachos
- Video equipment : red dot by leni
100 days before the worldcup launch, the fifa organized a simultaneous official poster reveal experience in the 9 french cities hosting the event.
Visitors had to pull the goal against ettie, the worldcup mascot. After achieving 100 points, the local official posters were revealed.
Motion wagram developped a custom laser tracker system interfaced with the game system so that participants could virtually pull the goal against the mascot.